At Aignite Labs, we don’t use AI to replace people, we use it to amplify what makes us great.
AI helps us think more clearly, move faster, and unlock ideas we might’ve missed, but it’s our human insight, creativity, and judgment that turn outputs into outcomes. The tech doesn’t lead. We do.
We see ourselves as the bridge, not the disruptor — helping teams use AI with confidence, not fear.
This isn’t about handing over the reins. It’s about building better ones.
We’re not just another agency dabbling in AI. We’re an AI-native team built by people who’ve walked both sides: brand-side and technical.
Founded by Kathryn Hyde and Simon Lasota, our team brings together two essential forces: human-led strategy and tech-powered delivery.
Kathryn is a marketing strategist and creative leader with deep experience in brand transformation and public sector innovation. Simon is a systems-focused operator and AI integrator who builds scalable, intelligent infrastructure that just works.
CMO
We’re not just building an agency.
We’re building a new standard for how AI and humans work together – ethically, creatively, and at scale.
Our vision is to lead a shift in how organisations think about capability. Not by replacing teams with tech, but by unlocking what’s possible when the two are designed to work together with clarity, care, and impact.
Whether you’re scaling, evolving, or just getting started, we’d love to talk.
+44 (0)1785 526 010
Shire Hall Enterprise Centre, Stafford, ST16 2LD
info@aignite-labs.co.uk